2020-2022
Lead Designer
For a smart home décor company, Simply Smart Home
I joined Simply Smart home in 2020 to help them grow through refining their consumer-facing experiences and collateral. With the role of Graphics & Web Dev director, my responsibilities include:
- Branding
- Product Packaging
- Product Images
- Sales Assets
- App Design
- Website
- Marketing Collateral
- Product Design
IPs include:
IPs include:
After hiring me
Impact
Product sales increased by 38% in 2021, year over year.
I updated the branding to better resonate with our target audiences, and implemented that across all our consumer facing collateral and sales funnels. The product itself, and its software, was not changed.
38
Products Sold YOY 2021
5
Launched Products
Process
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Lessons
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Selvage intelligentsia lo-fi dreamcatcher
deep v aesthetic hell of fam echo park wolf listicle PBR&B waistcoat keytar activated charcoal. Mumblecore cold-pressed pabst, paleo literally yes plz woke salvia.
Selvage intelligentsia lo-fi dreamcatcher
deep v aesthetic hell of fam echo park wolf listicle PBR&B waistcoat keytar activated charcoal. Mumblecore cold-pressed pabst, paleo literally yes plz woke salvia.