The iO Theater case study
Problem: iO moved into a new location with 4x more seating and theater capacity.
Solution: building a custom WordPress theme with Eventbrite and updating iO’s branding
- Content entry time reduced by 50%
- New services and products generating additional revenue
- Adjusted online sales increase of 24% annually compared to Wrigglyville location
- Online sales went from near 50% of all sales up to around 75%
- SEM campaigns are automated and run on groups of events