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The iO Theater case study

Problem: iO moved into a new location with 4x more seating and theater capacity.
Solution: building a custom WordPress theme with Eventbrite and updating iO’s branding


  • Content entry time reduced by 50%
  • New services and products generating additional revenue
  • Adjusted online sales increase of 24% annually compared to Wrigglyville location
  • Online sales went from near 50% of all sales up to around 75%
  • SEM campaigns are automated and run on groups of events