2019 to 2025

Web and campaigns
The direct-to-consumer channel grew from under 2% to 15% of revenue.E-commerce, campaigns, adsView case study
One variable drives every color on this site.
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Product designer, web and e-commerce
People decide in milliseconds.
I design for that with Perception-First Design™.
I design what a consumer brand puts in front of people.





Go on, change it. One color runs this whole site, the chip bag included, and the page text adjusts itself so you can still read it.
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Since June 2010
At Simply Smart Home I led all design for a five-person cross-functional team without formal reports from 2019 to 2025. Since October 2025 I've run Aurochs, my solo creative agency, and it stops taking clients when I join your team.
About me