As a primary stakeholder, I work with our Marketing Director to iterate action items and bring design solution options to other stakeholders for final edits and production approval.
Process is improvisational based on the type of project and stakeholders involved, which gives me operational freedom to design and execute with tactics that work best for me.
To find a critical path for completing any project, my process strategy remains consistent though seeking to understand and make explicit: what a project’s specifications are, what business goals exist, who’s involved, what we’re trying to communicate and to whom.
I keep in mind that everyone is a designer, especially with being able to recognize bad design, when communicating design decisions and iterating items. With agreement on the problem we’re trying to solve, I help my team explore actionable design solutions for consideration.